Swoon (www.swoon.co.uk) is one of the leading dating sites in the UK with over 1.6 million members currently registered. Swoon takes a different perspective on dating. They don go to elaborate lengths to determine compatability between two people. They don find the match for you. Instead Swoon helps you understand what makes you datable and gives you small nudges in the right direction to help you find the partner of your dreams without taking the magic out of dating. Using classic tricks of psychology Swoon keeps you in the driver seat to pursuing the prospets that excite you.