They started the business in 1996 and by 1999 Frames Direct became the first company to sell progressive lenses online thanks to a very accurate mathematical formula by co-founder Dr.Hodgson. Their list of firsts continued in 2005 when they became first company to sell prescription sunglasses in partnership with Oakley. You can even order your prescription contacts online at FramesDirect.com. Frames Direct really is your one-stop-shop for glasses contacts and sunglasses. With Frames Direct you can browse the latest fashion trends and buy your lenses eyeglasses and sunglasses from the comfort of your own home.