The company first started in 2001 offering glow products that will lighten up your day. AlterEGlow is official European distributor of OmniGlow branded products. Their range also includes novelties club and rave gear gadgets and educational toys. All the products are CE marked and are products within strict safety standards. They are also EN71 British toy approved RoHS compliant. None of the glowing products are toxic or flammable providing maximum safety. For an appropriate usage read the instructions on the product. If you keep them as instructed they can last for 3 years.