New Zealand Nature widely known as NZ Nature is a certified initiative that sells products with key ingredients from New Zealand native forests. Their roots go way back to 1970 when the Ecologic Foundation (Formerly Maruia society) was formed to focus on native forest of New Zealand. It is in the 1990s when the catalogue of forest based products went online in the name of New Zealand Nature selling items such as Audubon bird whistles silk thermal underwear and more.