Launched in 1999 Jack Wills is a British clothing company which was originally aimed at university students. Conceived in Salcombe Devon the brand has been able to expand its network of stores due to the growth the company has experienced with about 60 stores all across the United Kingdom and Ireland. In July 2010 Jack Wills expanded its network to the US with stores in Boston and Nantucket Marthas Vineyard. It was founded by Peter Williams Ceri Burton and Robert Shaw. The brand is noted for its British heritage-inspired clothing and accessories which Jack Wills includes in their lifestyle collection of denim lounge wear hoodies and accessories. It takes pride in using the highest quality materials design and techniques to produce new and innovative ranges for their target audience.